“Hey it's the usual for the week, but make the decaf whole bean this time — and, uh, hold the cold brew till next Tuesday.”
parsed · conf 0.88 · your approvalAI that runs your wholesale
You roast the coffee.Dialed runs the wholesale.
Every order — a text, an email, a forwarded voicemail, an Instagram DM — comes back as a confirmed order and a drafted invoice in your own QuickBooks. Your cafés change nothing. You stop retyping.
No portal for your cafés · No login · Ever
Yesterday, at one roaster
Confirmed 11 ordersCaught Riverside's missed Tuesday orderDrafted 3 invoices in QuickBooksFlagged 1 grind that didn't match the usualNudged 2 past-due accountsMatched 4 payments to invoicesRecovered $312 in orders that almost slipped
The 9pm retype
Orders arrive five different ways. You're the one who sorts them out.
A roaster with 80 wholesale accounts takes 30 to 80 orders a week across texts, emails, voicemails, and DMs. The most expensive person in the building reads each one, decodes it, and retypes it into QuickBooks — then chases whoever forgot to order, then chases whoever forgot to pay. A wrong grind costs a relationship. A missed order costs a Tuesday.
3x big trbl 2 dcaf wb for the south store, thurs delivery pls
parsed · conf 0.86 · your approval“Same as our standing order this week but bump the Ethiopia to 4 bags and skip the cold brew.”
parsed · conf 0.90 · your approvalOne roaster's Tuesday — 11 orders · 47 minutes retyping · one missed standing order worth $312.
Why not just…
You've tried the alternatives. They asked you to change.
A portal?
Portals asked your cafés to change how they order. A decade later, they still text. Dialed meets the order where it lands.
A chatbot?
This doesn't answer questions. It does the work — confirmed orders and drafted invoices in your systems, with your approval.
Your roasting software?
Keep it for roasting. The wholesale inbox is a different job — and it's the one eating your week.
How it works
Listens. Confirms. Books.
Three verbs, in your systems of record. Dialed does the work; you stay in the loop until it earns more.
01 Listens
On every channel your cafés already use
Gmail, a forwarding address, Slack, Telegram, WhatsApp, and texts you relay in. No portal, no new app, nothing for your cafés to learn.
Voicemail transcription — coming
02 Confirms
Against your real catalog, with you in the loop
Your SKUs, grinds, case sizes, standing orders, and price tiers — read with per-field confidence. Anything unfamiliar comes to you. You approve every order at first.
03 Books
Into QuickBooks, the way you'd do it yourself
Confirmed, marked fulfilled, then drafted as a QuickBooks invoice and delivered through QuickBooks. Overdue accounts get a polite nudge — from your own outbox.
See it read one
Watch a messy order come apart into fields.
Pick a message and parse it. Hover a field to see exactly where it came from. Every field carries its own confidence — the low ones come to you.
SMS · relayed into the thread
hey it's maya at riverside — can we do 3x big trbl 2 dcaf wb for the south store, thurs delivery pls
Structured order
Press parse to see it come apart into fields.
What you actually get
The work, done — with you in control.
You stay in control
Every order lands in a review queue — or your Dialed thread — for one-tap approval. Dialed earns autonomy in increments, one account at a time, and you can take it back whenever you want.
It does the actual work
Not suggestions. Finished orders, drafted invoices, and reconciled payments in your real systems of record — QuickBooks stays the source of truth.
It earns its keep, on screen
The minutes saved and the dollars recovered are counted, not claimed. When it's time to trust it more, you'll have the numbers to decide.
An employee, not an app
You don't check a dashboard. You text your order desk.
Dialed is the back-office coworker you message from the production floor. It works the inbox, asks when something's ambiguous, and takes coaching — then remembers.
Forwarded from Velathe usual but make the decaf whole bean this week
DialedReading that as Vela's standing order — 2× House 5lb ground, 1× Decaf 5lb — with the decaf switched to whole bean. Confirm and draft the invoice?
Youyep
DialedConfirmed. Order 0147 drafted in QuickBooks. I'll send it the moment you approve.
Confirmation · to Vela Coffee
Hi Vela — got your order for Thursday: 2 bags House (5lb, ground) and 1 bag Decaf (5lb, whole bean). It'll be on the truck Thursday morning. Thanks for the order.— Rooftop Roasters (via Dialed)
The inbox audit · free
See it on your orders — in real time.
Run a messy order and watch it come apart into fields on the spot — no 24-hour wait, no meeting. When you're ready, connect your inbox and Dialed does the same to your own, with the dollar math.
Pricing
Flat and public. Never per kilo.
Your software bill shouldn't grow every time you roast more. One posted price for your wholesale desk — priced on active accounts, never per order.
Small
Up to 25 accounts
$279 / month
Starter
26–75 accounts
$399 / month
Growth
76–200 accounts
$799 / month
How your books stay yours
Money never moves because software decided to.
A human approves every send. Software never moves money on its own.
Each roaster is isolated. Your data never crosses another's.
QuickBooks stays the source of truth. Dialed mirrors, never overrides.
Drafts, not surprises. Your approval is what commits.
Straight answers
The questions roasters actually ask.
Do my cafés have to change anything?
No. They order exactly how they do today. Nothing to install, no login, no portal.
What does my team still handle?
Approvals and exceptions. You approve every order at first; Dialed earns more only as it proves itself, one account at a time.
How long is onboarding?
Under a week. We connect Gmail, import your catalog and price tiers, and mine your past orders to learn your shorthand before day one.
What if it gets an order wrong?
In your first weeks everything is a draft — your approval is what commits it. If something's off, you catch it in one tap, and the correction teaches it.
Does it text my cafés?
Only on channels already on that account, and only in your name. A new address needs your ok. Your cafés never have to message software.
What does it cost?
Flat and public — $279 to $799 a month by size, never per order, never per kilo.
Can it do roast planning or green costing?
That's where we're headed. The order desk comes first — it's the data everything else is built on.